Facebook is tough; no doubt there. You used to post something, and people would see it, but now? The algorithm decides who sees what. It feels like every update tries to trip you up. How to get more engagement when things are evolving constantly? The answer lies in adjusting strategy, learning, and being adaptable.
Understanding Algorithm Changes
What the heck even is “algorithm fatigue?” The Facebook algorithm is constantly being changed, and often, you have no clue what those changes entail. With the latest update, your post might be seen less based on who Facebook thinks people want to see it. It’s those who react most to the post that get it seen, not the brand or page. It is often about personal connections; it makes it harder for businesses to get a reach.
So how does engagement work? The first few hours of a post’s life matter too: likes, shares, all that stuff tells Facebook if it should show it to more people. If no one clicks, it gets buried. Facebook wants users to have a good experience and see personalized content they may potentially enjoy.
Creating Engaging Content More
What you post hugely matters. Posts with a lot of text? Now it doesn’t work anymore. Eye-catching visuals are key here. Facebook Live is very helpful and engaging; it grabs people’s attention. Things such as asking questions in a post, running polls, or hosting events (even online ones) work wonders. The secret is to get people to ACT, not just SCROLL, to get them engaged.
Facebook is a competitive battlefield. It can be tough seeing the numbers stay the same, even though you try. However, the numbers do suggest that there’s a need for more focus on driving traffic, with sites like SocialGreg also offering services focused on boosting page likes, followers, and shares. You aren’t buying the product, just the boost; the organic growth will be up to your engaging posts to drive, and that is really important.
Boosting Posts Strategically is Valuable
Organic reach on Facebook is hard to get. Sometimes, you have to pay to play; Facebook gives you the tools to “boost” content to new people. You can target different areas to find what kind of audience likes your specific product. There is some money involved, but doing things yourself just takes longer, so think about what’s worth more.
It is important to be careful while boosting your content. This helps a lot of your desired customers see your product and keeps it safe from all the wrong people. You also need to be sure that you look for fake accounts and remove as many as possible so that there is nobody faking the quality of your product to get the business in trouble.
Mastering Contests and Giveaways Now
Everyone likes free stuff. Contests on Facebook are great for getting attention by hosting events online. It gets new people to follow your page, and they might share it on other profiles while they are at it. All things should be considered. Plus, if you make it a requirement to like a comment or share an extra bit of their profile, you can get even more engaged and that will help increase your rankings.
But really think about what you give. Do not give any old thing to get people to sign up; make them relevant to your brand! Someone just wanting some money is way less of a customer than someone getting an ebook on something they use a profile for; so those extra few conversions really matter when putting out a contest for your customer to increase the chance they show up to the event!
Leaning on Groups and Communities
Start your own group and keep the conversation going with the people you want to talk to when looking for a long-term solution. Facebook Groups help grow that loyal fan base. Groups let people talk openly with each other, as everyone is excited and interested in hearing what you have to say to them. That is a win!
Groups, of course, take upkeep. You cannot just start one and leave it be – keep conversations going, give people exclusive content; keep the group very active. Have someone moderate bad actors who will hurt the reputation and engagement with real customers. It adds a personal reach that really gives you a competitive edge because these are people who have been there since the very beginning. A profile that lasts is important here because building trust is hard, and having your loyal customers will give you the edge in that!
Conclusion
Facebook is constantly shifting, keep testing out new strategies, analyzing what works, and going from there! The more adaptable, the more that will come.
